In 2016, Travis Mamon, our visionary owner, returned to Atlanta with a dream in his heart after completing his International Trade & Finance degree at LSU.

As the summer sun warmed the air, his parents couldn't help but inquire about his plans now that he had graduated. Little did they expect the surprising response he was about to share. Rather than pursuing a conventional career as a financial analyst at Coca Cola, Travis revealed his ambitious dream of opening a unique clothing and sneaker boutique in the city. His mom's initial reaction was skeptical, cautioning him about his lack of experience in running a store. As for his dad's response, well, let's leave that to the imagination.

Yet, Travis was undeterred. With time, his unwavering dedication and persuasive arguments finally convinced them to lend their support, leading to the successful lease of a prime retail space for the envisioned store. And so, with boundless passion and familial encouragement, the journey of his dream began to unfold.

With a modest amount of savings, the pieces of Travis's dream began falling into place. Determined to turn his vision into reality, he took a significant step by securing a lease for his first brick-and-mortar location, set to open on April 1, 2017.

Despite lacking business experience, industry connections, and feeling uncertain about how to secure brand accounts, Travis fearlessly launched 7XCHANGE into the world. Countless late nights were spent researching, praying, and drawing inspiration from the success stories of other boutique owners.

Travis's ambition was to establish a haven where fashion, music, art, and streetwear could seamlessly coexist. However, the journey was not without its challenges. Rejection letters piled up, insisting that McDonough lacked a market for streetwear. But Travis persevered, and as time marched on, his dedication bore fruit.